Pasta Cialdini alla Persuasione

When Robert Cialdini published his book Influence in 1984, little did he know how influential his six principles of persuasion would become. Even less did he know that a dude born in that year will apply his insights to food 40 years later. Tongue in cheek, of course.

But, as anyone who’s read the book or learned about the Cialdini principles knows, the …