Putting the ad in adverts

The most enduring Latin preposition today is 'ad', meaning 'to' or 'towards'. That's the 'ad' in advert, the ad in advertising. It is the most enduring preposition and the one selling the best Latin to an unLatinate postmodernity. It's also one of the shortest prepositions.

An advertisement or an advert is a turning towards. It's Latin's way of turning i…